When I tell people what I do for work, their response is often an awkward pause and a mildly puzzled expression. There’s a perception that a professional writer is an author of books or a journalist. The conversation inevitably shifts to me listing off many benefits of hiring a professional writer.
Every time you notice a billboard or bus stop advertisement, you’re seeing the work of a professional copywriter. The junk mail you sift through every week was most likely written by a pro, and every ad you see while scrolling through your social media feeds is the product of their skill.
Any website that ranks on the first page of your Google search results probably has content written by a professional writer. Email campaigns, brochures, e-courses, e-books, scripts for videos and any other content that involves words are all products of someone like me.
Why Hire a Professional Writer if I Could Write it Myself?
If you’re a business owner, the services of a pro wordsmith could definitely be to your advantage. Still on the fence? Indulge me as I share just 15 reasons to hire a professional writer.
1. Search Engine Optimization
There are literally hundreds of determining factors that affect how a web page is ranked in search results.
A writer with search engine optimization (SEO) expertise can strategically craft your content to improve your search rankings and drive more traffic to your website.
2. Target the Right Audience
Not all content will attract the audience you’re hoping to reach. Part of a writer’s job is to understand exactly who your audience is so they can write content targeted directly at the right people.
3. Save Time
Let’s face it. There’s only so much one individual can accomplish in a day… or a lifetime! Business owners, in particular, find the hours in a day too short. It’s important to spend your most precious commodity on the tasks no one else can do (or the tasks you really enjoy doing) and delegate the rest to other experts. Writing is one of those tasks.
Hiring a professional to write for you saves you time but also makes the best use of the time it takes. A pro has developed processes and honed their skills allowing them to accomplish more research and editing than a non-writer can in less time.
4. Word Placement Expertise
A slight change in wording can mean the difference between an interested potential customer and someone who disinterestedly scrolls right past your content. When every word is chosen carefully, each one has meaning and adds value. A professional writer is an expert at word placement.
5. Avoid Jargon
Sometimes you’re “too close” to your topic. You’re an expert on your topic, but that makes it difficult to talk about it without resorting to industry jargon – often unintentionally. A professional writer isn’t as close to the topic as you are so they can write to ensure your audience will fully understand every word.
An “outsider’s eye” can benefit you in other ways, too. A writer might recognize advantages you have over your competition that you may have taken for granted. Things that seem normal to you could be outstanding to someone less involved.
6. Develop Your Brand Voice
Developing a recognizable brand involves more than an attractive logo. The voice of your brand should communicate the values and “personality” of your business in every piece of content – from your business cards to your website to your emails and everything in between.
A good writer can help you figure out your brand voice and then write in that voice to present your message in a way that’s consistent with your brand.
7. Avoid Common Mistakes
There’s nothing worse than noticing a cringe-worthy spelling or grammatical error when it’s too late. Did you use “complement” instead of “compliment”? Maybe you got there/their/they’re mixed up. A professional writer is trained to eliminate spelling, grammar, and punctuation errors. They have mastered the art of self-editing.
8. Stay on Top of Trends
Trending topics might be important for your brand or content, but there are other trends that matter, too. The length of blog posts people are reading, the formatting of content (short paragraphs, bullet lists, etc.), and writing style preferences change over time. A pro keeps on top of these trends and writes accordingly.
9. Experience in Different Formats
Not all content should be written the same way. The format of a blog post should be different from the format of your website copy or your email campaigns or your ebook. A professional writer understands which format to use in each situation and is experienced in writing in various formats.
Search engines prefer fresh content. If you want your online content to be discovered and read by new people, you need to continually produce new stuff. The trouble is that generating new content takes time and tends to get pushed to the bottom of the priority list when you’re running a business. Hiring a pro will ensure you can consistently produce consistently high-quality content.
11. Avoid Duplicate Content
Duplicate content is a bad thing. Search engines will penalize you for it by dropping your ranking because it views duplicate content as plagiarism or simply poor quality. It’s also bad for your brand image. Readers get bored without variety.
An ethically-responsible professional writer will diligently avoid duplicate content. (This is one issue to be careful of when hiring a writer from a content mill with little to no accountability. Plagiarism is a real problem and can be a costly mistake.)
12. Industry Expertise
A professional writer is trained to look at your competition or other organizations in your industry as part of their research. They will write content that can compete with or exceed that of your competitors.
Some writers have extensive experience or specialize in writing for specific industries. It’s ideal if you can hire someone who is already familiar with your subject-matter, though it’s not a necessity.
13. Transform Boring into Exciting
You might assume the topics related to your business are boring. A professional writer is skilled at creating exciting content for a yawn-worthy topic. With the right approach, a pro can produce content that will generate interest in your business and industry.
14. Persuasive Content
Persuasive content doesn’t need to be (and probably shouldn’t be) sales-y. Professional copywriters are trained in the art of persuasion and can create convincing content that’s genuinely useful to the reader.
Not all content needs to be targeting sales directly. Educational content is a powerful tool to establish your business as an authority and develop trust in potential customers. In one study, consumers who read a brand’s educational content were 131% more likely to purchase from that brand.
15. Generate Traffic & Increase Sales
As a business, the ultimate goal is naturally sales. A professional writer can create the best kind of content for your business and your goals – content that generates more traffic to your website and results in sales.
Experience the Benefits of Hiring a Professional Writer
Business success requires words. You need content. Period. The only question is: Who will create that content? Focus on your own areas of expertise and leave the writing to the word wizards. When you find a writer that’s a good fit, the benefits eliminate any downsides.
So this is what I do. I help business owners create quality content for their target audience. I do it to save you time and to produce something you can be proud of, something that enhances your brand and serves you and your clients well.
Ready to delegate the word wielding to someone else? I’d love to chat with you about it!