Your business needs a blog – not just a website!
Adding a blog to your website can greatly increase the value of your online presence and marketing efforts.
Here are 5 reasons your business needs a blog.
1. Enhanced Customer Service
A blog can educate your audience and go a long way toward building trust, establishing your business as an authority in your industry, and providing valuable information to help customers make informed decisions.
Questions you find yourself answering with a majority of your customers or conversations you seem to have repeatedly can become topics for your blog posts. These blog posts can serve as additional resources for your clients to refer to for more details and as often as they want.
(Used in this way, your blog can also act as a supplementary tool in employee training!)
2. Search Engine Optimization
Ideally, you want your website to show up on page 1 of a search result. Most people don’t look beyond the first page. The higher up the page your site ranks, the greater the likelihood that a user will click on it.
Your search engine ranking depends on many factors, but one of the most important is keywords. Keywords and keyword phrases are terms that people use to search for specific content.
A blog gives you the opportunity to include far more keywords on your website than is possible with a few static pages.
Additionally, search engines favor recent content. By adding new content to your blog on a regular basis, you are keeping your site content fresh, which keeps search engines happy.
Another valuable factor in search engine ranking is backlinks. A backlink is simply a link to your website from another website. The quality of your backlinks matter. (Read more about backlinks here.)
Guest blog posts are an excellent way of generating quality backlinks. This can also serve as
- a valuable networking tool,
- an opportunity to promote business partners, and
- a way to support other businesses that complement your own.
3. Active Social Media Channels
It can be challenging for a small business owner to come up with new social posts consistently. A blog creates new content for you to promote across your social media channels. Each new blog post becomes the inspiration for at least a handful of social posts. One blog post can feed your social media audience for an entire week.
A Note About Pinterest
Contrary to popular belief, Pinterest is a search engine (not a social media platform). A blog is the easiest way to create relevant content to promote on Pinterest (which can easily become the best source of traffic to your website). See The Power of Pinterest for a quick tutorial on harnessing this tool to grow your business.
4. Valuable Promotion
Customer testimonials and case studies can be powerful tools to build credibility and to promote your business. Most people rely on testimonials at least to some degree when making decisions about how (and where) they’ll spend their money. Your blog is the perfect platform to publish this type of content. (You can multiply the impact by promoting those blog posts across your social media platforms, as well.)
Did your business win an award? Were you nominated and need votes to win? Your blog can help with that!
Are you offering a new product or promotion, or providing a new service? Use your blog to brag about it and keep readers interested in what’s new.
5. Email Newsletters
An email subscription list is far more valuable than social media followers. When someone subscribes to your email list, they are telling you they’re interested in what you have to offer.
Email subscribers are quality leads. You would be wise to nurture them. Creating an email newsletter that your subscribers appreciate requires content. Where are you going to find that content? You guessed it! YOUR BLOG!
Sharing blog posts with your email list not only provides your audience with valuable information, it can generate traffic to your website and turn leads into customers.
Blog writing takes time. As a business owner, chances are your time is better spent elsewhere. If writing is not your strength, or if maintaining a blog is a task you’d rather delegate to someone else, hiring someone is worth the investment.
Freelance blog writers abound. I happen to be one of them. It’s important to find someone who understands your business. It has to be a good fit. (A blog writer is representing your business to the world, after all!)
If you’d like to give me an opportunity to work with you, I’d be happy to help! Fill out my contact form and let’s have a conversation.