A Super Simple Step to Make SEO Blog Posts Easy

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Search engine optimization (SEO) is one of those terms that cause small businesses to panic. It sounds so complex. And it is. But there are many super simple things you can do to optimize your blog posts for search engines! I promise these tips are completely doable for you. 

The Key to Optimizing Your Blog Content for SEO

The key to optimizing your blog content for SEO is research. But don’t panic! This is simple research—the kind you do on Google every single day. 

More specifically, the key to optimizing your blog content for SEO is keyword research

Keywords are one factor in successful SEO. (Note I said “one factor”. There are literally hundreds of factors that contribute to SEO.) But keyword research can also give you some clear direction for your blog post, making it much easier to write. 

So before you start to write your blog post—even before you create an outline for your blog post—do a simple Google search and look at 3 things:

  1. Google Search Suggestions
  2. People Also Ask
  3. Related Searches

Google Search Suggestions

Start by doing a Google search on your topic. Let’s say the topic you’re going to write about is “healthy lunches for kids”. As you type these words into Google’s search bar, Google suggests search phrases.

example-of-keyword-research-by-a-simple-google-search

In this example, Google suggested 3 other keyword phrases:

  • Healthy lunches for toddlers
  • Healthy lunches for toddlers at home
  • Healthy lunches for toddlers at daycare

These suggestions are helpful because they show you keywords that people are actually searching for on Google. These are phrases people type into Google’s search bar and want relevant results for. 

Sometimes the search phrase you might use isn’t what other people use. Google’s search suggestions might give you an idea to word your blog post differently, more concisely, or more clearly. 

Some of Google’s search suggestions might be good ideas for a subsection of your post. In this example, it might be good to have two subsections based on Google’s search suggestions:

  • Healthy lunches for kids at home
  • Healthy lunches for kids at daycare

Also, because Google’s suggestions specify toddlers, I might want to reconsider the topic of my post and write specifically about lunches for toddlers instead of the more general topic of lunches for kids. 

People Also Ask

The second thing to look at is the “People Also Ask” section in your Google search results. This section shows questions people actually ask Google. As with Google’s search suggestions, the “People also ask” section can give you alternative content ideas. 

example-of-keyword-research-in-the-people-also-ask-section-of-google-search-results

In this example, we can see the “People also ask” section just below the “Recipes” section. Some of the questions people ask Google that relate to my topic of “healthy lunches for kids” include:

  • What is healthy for lunch for kids?
  • What are the top 10 healthiest lunches?
  • What is a healthy lunch for a 7 year old?
  • What can I put in my kids lunch instead of sandwich?

The first question might be a good subsection for my blog post. I can explain what a healthy lunch for kids includes, then give some specific ideas or recipes. In fact, the second question here might be a good format to use for my healthy lunch ideas. These questions help me develop my blog post outline. 

So my outline might look something like this so far:

TITLE: Healthy Lunch Ideas for Kids in Daycare 

SUBSECTION 1: What is a healthy lunch for kids?

SUBSECTION 2: Top 10 Healthy Lunches for Kids in Daycare

That last question—What can I put in my kids lunch instead of sandwich?—is good to take note of as possible wording to include within the body of my post. I don’t want a whole subsection about it, but I do want to share lunch ideas that are not sandwiches. Because I know people are looking specifically for non-sandwich lunch ideas for kids, I can make a point of mentioning it in my post. 

Related Searches

The last place to look is at the very bottom of your Google search results page. The “Related searches” section shows you keywords people actually search for that Google considers are related to your own search query. 

example-of-keyword-research-for-seo-using-Google-related-searches

In this example, I see a few related searches that I could incorporate into my post or turn into topics for other blog posts. For example

  • Easy kid lunches for summer
  • Cold lunch ideas for kids
  • Kids lunch ideas for picky eaters
  • Cheap lunch ideas for kids

The “easy kids lunches for summer” might work in my current post. It might be nice to end the post with some easy lunch ideas for summer when the kids are not in daycare. So my outline now looks like this:

TITLE: Healthy Lunch Ideas for Kids in Daycare 

SUBSECTION 1: What is a healthy lunch for kids?

SUBSECTION 2: Top 10 Healthy Lunches for Kids in Daycare

SUBSECTION 3: Easy Kids Lunches for Summer

The other related searches give me ideas for future posts. One could be a list post specifically with cold lunch ideas. Another could be specifically about picky eaters—maybe that one could include breakfast and supper ideas too. And a third additional post could be for the frugal parent looking for cheap school lunch ideas. 

An Easy Way to Optimize Your Blog Post for Search Engines

I promised you this would be doable, right? Did I deliver?

With one easy Google search, this is what I’ve accomplished:

  • A more specific topic for the focus of my blog post
  • The complete outline for my blog post
  • 3 additional topics for future blog posts

I also know that the topics I’m writing about are relevant to my target audience because Google has shown me that people are searching for these specific keywords. 

This one step alone is enough to significantly improve the quality of your blog content and improve your SEO. Plus, the potential for future blog post topic ideas is limitless, and who doesn’t like endless inspiration?
Got questions? Feel free to reach out! I’m here to help!

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Jana Carlson

Jana Carlson

SEO Content Writer & Strategist | I help small businesses attract more customers with a no-nonsense content strategy